I’ve recently been exploring mobile operating systems and their expanding ecosystems. Both iOS and Android now extend into cars through CarPlay and Android Auto. Vehicles that integrate these systems are often referred to as Connected Cars.

The Connected Car space is compelling for several reasons:

• Experience Gap. Traditional automakers struggle to match the digital experiences offered by electric vehicle (EV) manufacturers. Google and Apple help bridge this gap, making traditional cars feel closer to modern EV offerings in terms of user experience.
• App Ecosystem. By embedding CarPlay and Android Auto, vehicles can tap into established app ecosystems. Drivers simply connect their existing Apple or Google accounts, gaining seamless access to navigation, maps, and other digital services.
• Manufacturer Service Lockout. For automakers, however, there’s a risk. Handing over the in-car digital layer to Google or Apple can weaken the direct relationship with customers. Much like mobile carriers such as Verizon, AT&T, and T-Mobile—who enable but don’t fully participate in the app economy—manufacturers may find themselves sidelined, providing hardware but losing control of valuable service opportunities.

Anyway, here’s a collection of screenshots from the Android Auto emulator. Below you’ll fine screens for Account Sign-in, Media Playback, and Google Assistant use cases. There are many innovative use cases to explore in the connect car space.