About

Amha an experience designer with over 15 years of ux design experience. Functionally speaking, I have led design methodology to deliver intuitive products and services across the globe, including projects in North America, Europe, Asia, the Middle East and Africa. Practically speaking, I’m a creative-analytic who is often reframing ideas and asking open-ended questions to challenge teams. Naturally empathic, I build consensus in cross-functional teams.

In my current role, I lead experience design across both commercial payments and strategic growth products. The commercial work focuses on B2B payments and SME use cases, while strategic growth looks to building new products and services to include unbanked or underbanked people in the formal financial world (aka financial inclusion). What unifies these divergent portfolios is solving pain points at the ecosystem level and applying best practices to design for very different kinds of users.