The following timeline highlights two themes that characterize my work: experience design and technology. Experience design helps frame larger social problems and technology is a tool that articulates creativity and creative solutions.
Building on my experiences with Mastercard Labs, I joined the Mastercard Foundry which aims to de-risk products and services. In this role, I have led experience design across commercial payments and consumer innovation. The commercial work focuses on B2B payments and SME use cases, while consumer innovation addresses use cases in retail and new payment experiences. I work on both early stage concepts as well as later stage products. In terms of interests, I find myself being drawn to the non-design factors that drive and/or hinder product success.
Mastercard, in partnership with the Bill & Melinda Gates Foundation, opened a Lab for Financial Inclusion in Kenya. In the director role, I was responsible for developing the experience strategy and design for new products in emerging markets. I reframed business opportunities through human-centered lenses in Agriculture, Small & Medium Enterprises, and Education. To deliver value in emerging markets, partnerships are essential. These partners (e.g. UNICEF, Government, FinTech's, Regulator's, Bank's, etc..) helped me develop a more holistic understanding of problems and ecosystem design.
I joined Mastercard in order to work on global products have achieved scale. Scale is important to be because without scale (in concept, business, design, or technology), impact will limited. In the manager role, I was responsible for designing products and collaborating with business units across multiple regions. I also helped establish the user research team.
Having earned a masters in HCI, I landed my first design role with a digital agency based in NYC. What was great about this experience was having access a wide range of design problems, across industries as varied as Finance, Entertainment, Law, Mergers & Acquisitions, Pharmaceuticals, Transportation, and Healthcare. Design sprints were fast, projects were tactical, and products were mature. In the spirit of experimentation, I helped establish a team focused on innovation and got to attend SXSW.
A collection of highlights and/or talks I have given recently:
During a recent Interaction Design Assication of New York meeting, I was on a panel where I spoke about design culture at Mastercard, scaling products in emerging markets, and financial inclusion.
ID4Afirca is a conference that fosters collaboration between government and the private sector. I spoke about use cases for digital ID in agriculture ecosystem.
CNN ran a segment on the Mastercard Farmers Network (MFN) which is a digital marketplace that helps farmers access markets, get fair prices and benefit from financial services. I helped scale this product from 100 to 500k users.