I recently took a family trip to Toronto. While my partner attended a conference, I had the chance to explore the city with my toddler, and it was such a fun adventure! Toronto has so much to offer—tons of variety, delicious food, and, of course, the streetcars. I’m a huge fan of public transportation (especially…
A really great friend lives in Montreal. I decided to visit Montreal on my way to Toronto. This was my fourth trip to Montreal.
Useful ideas Augmented Retail: Post COVID-19 lockdown, there has been a stabilization with offerings like click and collect, and simultaneously there has been a return to the store, a reinvigoration of physical retail. Ma described this as one of the positive consequences of the pandemic, that the inability to visit stores actually made them more…
My 5 year journey leading experience design for Mastercard’s Lab for Financial Inclusion, in Kenya, has come to an end. I officially joined Mastercard’s Global Customer Experience & Design team and am once again based in New York City. In my new role as Director of Product Experience Design, my work will focus on Commercial…
SAP recently launched a SaaS product called Hybris as a Service (YaaS), and Isobar—where I currently work—was invited to participate in a hackathon to explore its potential.
Digital experiences are increasingly using animation to inform, engage, and delight users. At SXSW, I attended two sessions that explored how Disney’s classic 12 Principles of Animation can be applied to modern experience design. Back in the 1930s, Disney animators asked a simple but profound question: What makes animation good? To answer it, they studied animals in zoos and…
At SXSW, I attended an engaging workshop titled “Psychological Architectures for Persuasive Tech.” The session explored key concepts of persuasion and influence, with the goal of helping people build lasting habits. The presenter, Brian Cugelman, Ph.D., introduced his Interactive Influence Model, a framework inspired by Robert Cialdini’s classic book Influence: The Psychology of Persuasion. What stood out was how Cugelman applied communication…
During a hackathon, my team decided to tackle this problem: how could we bring back a sense of playful connection across the office?
