Amha

  • Observing point-of-sale consumer payments in Barcelona

    I’ve been examining, researching, and designing Point-of-Sale (POS) products in the Consumer Innovation space. I’ve observed that many interactions between merchants and customers during a sale still rely on traditional methods. On a recent trip to Barcelona for instance, at the Santa Caterina Market, I noticed that cash transactions, manual receipts, and even handwritten orders…

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  • Visiting Toronto for a conference I didn’t attend

    I recently took a family trip to Toronto. While my partner attended a conference, I had the chance to explore the city with my toddler, and it was such a fun adventure! Toronto has so much to offer—tons of variety, delicious food, and, of course, the streetcars. I’m a huge fan of public transportation (especially…

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  • Quick trip to Montreal

    A really great friend lives in Montreal. I decided to visit Montreal on my way to Toronto. This was my fourth trip to Montreal.

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  • 6 transformative retail trends for 2023

    Useful ideas Augmented Retail: Post COVID-19 lockdown, there has been a stabilization with offerings like click and collect, and simultaneously there has been a return to the store, a reinvigoration of physical retail. Ma described this as one of the positive consequences of the pandemic, that the inability to visit stores actually made them more…

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  • New Role: Joining Mastercard’s global CX team in New York

    My 5 year journey leading experience design for Mastercard’s Lab for Financial Inclusion, in Kenya, has come to an end. I officially joined Mastercard’s Global Customer Experience & Design team and am once again based in New York City. In my new role as Director of Product Experience Design, my work will focus on Commercial…

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  • New Role: Director of User Experience at MasterCard’s Lab for Financial Inclusion

    Today I begin a new chapter in Kenya, where I’ll serve as Director of User Experience for MasterCard’s Lab for Financial Inclusion. I’m both excited and humbled to step into this role. In this position, I’ll manage the end-to-end product design process for innovation across Sub-Saharan Africa. That means guiding ideas from concept to design, prototyping, building, and ultimately launching…

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  • Design mentorship during Mastercards take initiative innovation challenge

    Take Initiative is an internal Mastercard program that brings employees from across the globe together for a 2-day innovation challenge. Unlike a traditional hackathon, Take Initiative emphasizes strategy and product-market fit. To win, teams need a working demo, a compelling story, and a reasonable business case. This year, I flew to Kenya to take part. It was my…

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