Amha
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Visiting Toronto for a conference I didn’t attend
I recently took a family trip to Toronto. While my partner attended a conference, I had the chance to explore the city with my toddler, and it was such a fun adventure! Toronto has so much to offer—tons of variety, delicious food, and, of course, the streetcars. I’m a huge fan of public transportation (especially…
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Quick trip to Montreal
A really great friend lives in Montreal. I decided to visit Montreal on my way to Toronto. This was my fourth trip to Montreal.
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Visiting the Museum of Modern Art in New York
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6 transformative retail trends for 2023
Useful ideas Augmented Retail: Post COVID-19 lockdown, there has been a stabilization with offerings like click and collect, and simultaneously there has been a return to the store, a reinvigoration of physical retail. Ma described this as one of the positive consequences of the pandemic, that the inability to visit stores actually made them more…
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New Role: Joining Mastercard’s global CX team in New York
My 5 year journey leading experience design for Mastercard’s Lab for Financial Inclusion, in Kenya, has come to an end. I officially joined Mastercard’s Global Customer Experience & Design team and am once again based in New York City. In my new role as Director of Product Experience Design, my work will focus on Commercial…
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Design mentorship during Mastercards take initiative innovation challenge
Take Initiative is an internal Mastercard program that brings employees from across the globe together for a 2-day innovation challenge. Unlike a traditional hackathon, Take Initiative emphasizes strategy and product-market fit. To win, teams need a working demo, a compelling story, and a reasonable business case. This year, I flew to Kenya to take part. It was my…
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Using IoT and Microservices with SAP’s YaaS new platform
SAP recently launched a SaaS product called Hybris as a Service (YaaS), and Isobar—where I currently work—was invited to participate in a hackathon to explore its potential.
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How animation and motion are informing experience design – SXSW insights
Digital experiences are increasingly using animation to inform, engage, and delight users. At SXSW, I attended two sessions that explored how Disney’s classic 12 Principles of Animation can be applied to modern experience design. Back in the 1930s, Disney animators asked a simple but profound question: What makes animation good? To answer it, they studied animals in zoos and…