Amha Mogus

sxsw

  • How animation and motion are informing experience design – SXSW insights

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    Amha

    Digital experiences are increasingly using animation to inform, engage, and delight users. At SXSW, I attended two sessions that explored how Disney’s classic 12 Principles of Animation can be applied to modern experience design. Back in the 1930s, Disney animators asked a simple but profound question: What makes animation good? To answer it, they studied animals in zoos and…

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  • Psychological Architectures for Persuasive Tech — SXSW Workshop Insights

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    Amha

    At SXSW, I attended an engaging workshop titled “Psychological Architectures for Persuasive Tech.” The session explored key concepts of persuasion and influence, with the goal of helping people build lasting habits. The presenter, Brian Cugelman, Ph.D., introduced his Interactive Influence Model, a framework inspired by Robert Cialdini’s classic book Influence: The Psychology of Persuasion. What stood out was how Cugelman applied communication…

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