Observations from Visiting Starbucks’ Just Walk Out Store in Manhattan
Amazon introduced its Just Walk Out (JWO) technology in 2018. JWO, a computer-vision–based platform, has become a model for frictionless retail because it removes checkout entirely. Since I’m currently designing experiences in the retail space, I decided to visit a JWO-enabled Starbucks in Manhattan and document my observations. I chose Starbucks because they’ve deployed JWO…