principles

  • How animation and motion are informing experience design – SXSW insights

    Digital experiences are increasingly using animation to inform, engage, and delight users. At SXSW, I attended two sessions that explored how Disney’s classic 12 Principles of Animation can be applied to modern experience design. Back in the 1930s, Disney animators asked a simple but profound question: What makes animation good? To answer it, they studied animals in zoos and…

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