observation

  • Using open card sorting to refine web navigation

    As a ux design consultant, I get assigned design projects with different capabilities. My current client, a leading legal research company, wanted to test whether the language used in site’s information architecture resonates. So we ran an open card sort this week. It was great. I facilitated 12 interviews with stakeholders. Here a picture of the…

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  • The “Smart” Water Fountain That Confused Everyone

    On a flight into New York’s LaGuardia Airport, I came across a water fountain unlike any I’d seen before. It had no buttons. At first, I thought it was broken. Where’s the button? I wondered. The only thing visible was a pair of small holes. I waved my hand in front of them, and to…

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