observation

  • Observations from Visiting Starbucks’ Just Walk Out Store in Manhattan

    Amazon introduced its Just Walk Out (JWO) technology in 2018. JWO, a computer-vision–based platform, has become a model for frictionless retail because it removes checkout entirely. Since I’m currently designing experiences in the retail space, I decided to visit a JWO-enabled Starbucks in Manhattan and document my observations. I chose Starbucks because they’ve deployed JWO…

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  • Using open card sorting to refine web navigation

    As a ux design consultant, I get assigned design projects with different capabilities. My current client, a leading legal research company, wanted to test whether the language used in site’s information architecture resonates. So we ran an open card sort this week. It was great. I facilitated 12 interviews with stakeholders. Here a picture of the…

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  • The “Smart” Water Fountain That Confused Everyone

    On a flight into New York’s LaGuardia Airport, I came across a water fountain unlike any I’d seen before. It had no buttons. At first, I thought it was broken. Where’s the button? I wondered. The only thing visible was a pair of small holes. I waved my hand in front of them, and to…

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