Design

  • Exploring the shifting landscape of design Figma Make

    Figma Make “is an AI-driven, prompt-to-app tool that lets you bring ideas and existing Figma designs to life as functional prototypes”. My goal was to use Figma Make to create a web analytics product (aka Amhalytics) to see how quick and easy it is to brings designs to life. Pros Cons Take a look at…

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  • How animation and motion are informing experience design – SXSW insights

    Digital experiences are increasingly using animation to inform, engage, and delight users. At SXSW, I attended two sessions that explored how Disney’s classic 12 Principles of Animation can be applied to modern experience design. Back in the 1930s, Disney animators asked a simple but profound question: What makes animation good? To answer it, they studied animals in zoos and…

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  • Psychological Architectures for Persuasive Tech — SXSW Workshop Insights

    At SXSW, I attended an engaging workshop titled “Psychological Architectures for Persuasive Tech.” The session explored key concepts of persuasion and influence, with the goal of helping people build lasting habits. The presenter, Brian Cugelman, Ph.D., introduced his Interactive Influence Model, a framework inspired by Robert Cialdini’s classic book Influence: The Psychology of Persuasion. What stood out was how Cugelman applied communication…

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  • Using open card sorting to refine web navigation

    As a ux design consultant, I get assigned design projects with different capabilities. My current client, a leading legal research company, wanted to test whether the language used in site’s information architecture resonates. So we ran an open card sort this week. It was great. I facilitated 12 interviews with stakeholders. Here a picture of the…

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  • The “Smart” Water Fountain That Confused Everyone

    On a flight into New York’s LaGuardia Airport, I came across a water fountain unlike any I’d seen before. It had no buttons. At first, I thought it was broken. Where’s the button? I wondered. The only thing visible was a pair of small holes. I waved my hand in front of them, and to…

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