Exploring the shifting landscape of design and AI Figma Make

Figma Make “is an AI-driven, prompt-to-app tool that lets you bring ideas and existing Figma designs to life as functional prototypes”. My goal was to use Figma Make to create a web analytics product (aka Amhalytics) to see how quick and easy it is to brings designs to life.


Pros

  • Usability: Extremely easy to get started—one prompt can overcome the dreaded “blank canvas” problem.
  • Design System: Clean, modern visuals powered by components from a well‑structured design system.
  • Interaction Control: You can target specific components by selecting them directly from the Generated Interface.
  • Deployment: Publishing the UI, integrating Google Analytics, and testing with customers is quick and straightforward.

Cons

  • Export Limitations: You can download the generated code, but the full project source isn’t accessible.
  • Attention Split: The dynamic, generated interface often distracted me from reading the AI’s responses.
  • Edit Precision Issues: For example, I selected a bar chart and asked the LLM to make the bars orange—it didn’t work.
  • Prompt Limits: Free “AI credits” run out quickly (currently ~5 prompts before requiring signup).

Take a look at the output, my prompts (below), and a link to the figma community post.

AI Generated Interface

Screenshot of Amhalytics, a AI Generated interface for a fictional  web analytics product built using Figma Make.

Design Intent and Prompts

Below you’ll find the specific prompts I used to build the following design: