Amha Mogus

ux

  • New Role: Director of User Experience at MasterCard’s Lab for Financial Inclusion

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    Amha

    Today I begin a new chapter in Kenya, where I’ll serve as Director of User Experience for MasterCard’s Lab for Financial Inclusion. I’m both excited and humbled to step into this role. In this position, I’ll manage the end-to-end product design process for innovation across Sub-Saharan Africa. That means guiding ideas from concept to design, prototyping, building, and ultimately launching…

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  • Psychological Architectures for Persuasive Tech — SXSW Workshop Insights

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    Amha

    At SXSW, I attended an engaging workshop titled “Psychological Architectures for Persuasive Tech.” The session explored key concepts of persuasion and influence, with the goal of helping people build lasting habits. The presenter, Brian Cugelman, Ph.D., introduced his Interactive Influence Model, a framework inspired by Robert Cialdini’s classic book Influence: The Psychology of Persuasion. What stood out was how Cugelman applied communication…

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  • Using open card sorting to refine web navigation

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    Amha

    As a ux design consultant, I get assigned design projects with different capabilities. My current client, a leading legal research company, wanted to test whether the language used in site’s information architecture resonates. So we ran an open card sort this week. It was great. I facilitated 12 interviews with stakeholders. Here a picture of the…

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