Amha Mogus

research

  • Working with AI or selling it: Revisiting Microsofts AI Applicability

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    Amha

    I recently read a paper from Microsoft Research called Working with AI. It analyzed 200,000 conversations with Bing Copilot and introduced a new metric: the AI Applicability Score. The authors frame this score as a way of measuring how AI can augment jobs—not automate them away. Two things stood out to me. First, the data. The study used Bing…

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  • 6 transformative retail trends for 2023

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    Amha

    Useful ideas Augmented Retail: Post COVID-19 lockdown, there has been a stabilization with offerings like click and collect, and simultaneously there has been a return to the store, a reinvigoration of physical retail. Ma described this as one of the positive consequences of the pandemic, that the inability to visit stores actually made them more…

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