Avis will acquire Zipcar. The announcement was made earlier. This news is interesting for 2 main reasons: industry consolidation and mobile apps.
The travel industry is going through a process of consolidation. Avis’ move is part of a larger trend. In the past few weeks Priceline has acquired Kayak, and Expedia acquired trivago. Most of the travel/tourism companies you are likely to know are subsidiaries of an increasingly smaller group of companies. As long as the prices are competitive, there’s nothing wrong with any of this.
From a design perspective, I wonder if there will be any impact to the mobile experiences of Avis & Zipcar. I spent 6 months working on Avis’s mobile apps for iOS, Android, Windows Phone. During that time, I reviewed a number of other apps, just to oriente myself with the market and understand the industry framing and messaging.
Here’s the heuristic review I did 10 months ago of Zipcar’s Android app. At the time I was using a Droid Bionic, which has a qHD display, running Gingerbread 2.3.4. Fun times. I’ll start publishing the other reviews I did.


Kent Lowry and Satyendra Nainwal, from Microsoft’s Office Design Group, stopped by this week and talked about User Experience (UX) work at Microsoft. Kent, in particular, gave a lecture on UX and talked about desirability, usability and usefulness. He also gave us some insight on the design process that resulted in the Ribbon UI. You can find more about Design at Microsoft 